How to Optimize Your Contact Page to Connect with Prospective Renters

We’ve talked previously about the internet and how it effects tenants, such as encouraging them to pay rent online. But in this post, we’re discussing how to improve the way potential tenants contact you online about your property.

The sad truth is that many online contact pages for properties are neglected and therefore frustrating for users. A property’s contact page should allow those interested to be able to immediately send information and inquiries to you as the property owner. If they can’t do this right away, chances are they will move on to other searches and other properties. With a quality contact page on your website, you can increase your leads and impress potential renters.

First, you want to make sure your email and phone number are always readily available in the footer, and possibly header, of your site just in case something does go wrong with your contact page. That way, there is always a way to reach you. That being said, here are some crucial tips for making your contact page shine.

Use a Contact Form

Having a contact form on your site is SO much better than simply listing your phone number and email on your site. Potential renters want to be able to contact you right away, and a contact form let’s them input the information right on the page without picking up the phone or copying and pasting your email into theirs.

Double Check Functionality

A non-optimized contact form is just as bad as not having one at all. So make sure the the submit button works and that each input field is large enough to accommodate the information it is to receive. The input fields don’t have to be complicated—in fact, it’s best to only get basic information now and contact them for more later—but you want to be sure they get the necessary information.

Also, have the page redirect to a “Thank You!” page after submission so that the user knows for sure their information went through. If you have them enter an email address, you could have the form set up to send a confirmation email, as well. Lastly, include your response time with the “thank you” page so that they can know when to expect a response from you.

Other Contact Features

Besides the contact form, it’s a good idea to include information such as:

  • Social media accounts: Facebook, Twitter, maybe even Instagram, if you have it
  • Google Map locations of property
  • Hours you are available for contact, including timezone
  • Possibly Skype information: this is helpful if you’d like to offer potential out-of-town renters the option of “meeting” you beforehand

Take a look at your current contact page and see what you can incorporate from this post. Having a quality, functioning contact page will go a long way in attracting potential tenants to your property.

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